What this website collects.

What we collect

When you visit the public pages of this site, your browser sends us, and the services below, your IP address, browser and device type, the page you requested and the page you came from.

We use that to count visits and to learn which organizations are interested in our work. We do not ask visitors for contact details except through the contact form, and we do not collect names or email addresses from your browsing.

Who processes it

Vercel Analytics gives us aggregate traffic counts: page views, referrers, country and device type.

Google Analytics shows us how the site is used: which pages are visited, how people arrive, and roughly where and on what device. It runs on every page of the live site, including inside the signed-in portal, except private shared-report links and the pages we print reports from. It sets cookies in your browser to tell one visit from another, and Google receives your IP address, browser and device details, the page address and the referrer, and handles them under its own privacy policy. It runs only on the live site, not on test copies.

RB2B provides company-level visitor identification. Its tag runs on the public marketing pages only, never inside the signed-in portal, and it is used to match a visit to an organization. We do not use its person-level features. RB2B receives your IP address, browser fingerprint, page address, referrer and timestamp, and keeps them under its own privacy policy. Under some state privacy laws this may count as a sale or sharing of personal information.

Opting out

Email info@ironhorseanalytics.com and we will send RB2B your request, or ask RB2B directly through its own opt-out. Blocking third-party scripts in your browser also prevents the tag from loading, and the site works the same without it.

To opt out of Google Analytics, install Google's Analytics Opt-out Browser Add-on, or block cookies and third-party scripts for this site. The site works the same without it.

Data you send us

Anything you submit through the contact form or when you create an account is used to reply to you and to run your account. We do not sell it.

Referring a report to a consulting partner

If you are signed in, you can refer a report to one of the consulting firms on our approved partner list. Each has a referral agreement with us. You choose the firm, and you tick a box to confirm before anything is sent.

The firm receives your name and organization as you enter them, the email address on your account, your optional note, and a PDF copy of the report for the hospital you chose, as it looked when you sent it. The PDF is made from public CMS filings and from any scenario inputs you have set for that hospital. We email the firm a private link to the PDF and email you a copy.

Anyone who holds the link can open the report, so treat it like the PDF itself. The link stops working after 90 days, and you can revoke it sooner from the report page. The page behind the link has no advertising or analytics scripts, and we log when it is opened.

We keep a record of each referral: who sent it, which firm, which hospital, the details above, the PDF, when the link was opened, and how the referral turned out. We keep it after the link expires or is revoked, and after an account is closed, because we use it to account for referrals under our partner agreements. The firm handles what it receives under its own privacy policy. If the firm signs up for an account, we record that the referral led to it.